The Entrepreneurs Endless Journey of Discovery: Testing and Tweeking

If you run a business or are in charge of one, you know exactly what I mean when I say entrepreneurship is an endless journey of discovery, there is always an area that can use some testing and others some tweeking to maximize potential.

There is always room for improvement

No matter the industry, time of year or revenue projections (or lack thereof) there is always room for improvement, it can easily be said that a business that isn’t on a progressive cycle of improvement is one that is dead. Things change, customers change and challenges always pop-out of nowhere. A good entrepreneur takes things in stride, strives for perfection but knows the goal will never be hit. Panic is fine for contractors, customers and employees but nothing spells trouble like an entrepreneur ripping their hair out as soon as small fire busts into a raging inferno. If you are constantly looking for improvements, these small fires, more often then not, don’t find enough loose litter to explode. Test out new procedures, don’t fear change and don’t procrastinate in trying to find new areas of growth.

There is always room for being away

Whether you decide to take a day or a month off to re-evaluate your business, this is among the least understood but most beneficial things you can do. Getting ideas, at least for me and other entrepreneurs I know, usually come in the middle of the night or when they are outside of the office. When you are in an office, it’s like a war zone, everything is coming at you from all corners and your mind simply doesn’t have time to evaluate things as it’s too busy DOING things. Getting away allows the mind to relax, think about what happened and think of areas where improvements can be made.

Example of what happens with vacation time

For me, I always have ideas jumping out at me, I have to prioritize them and see how they evolve over time. One such idea was that behind one of my sites, WoodMarvels.com in which I wanted to sell wood project building guides electronically that where affordable, extremely high quality and included a 3D animations to help customers through the purchasing / building process. I looked around, suffice it to say, this would cost a fortune if you didn’t already have a server, over a decade of 3D animation experience and a host of projects under your belt… luckily for me, I had all this just sitting there ready to be used. So, I decided with 4 models that I built myself to launch the site in October of 2007. I then had a goal to make 50 by the end of the year… well, I got to 46 then realized that I had spent so much time building that there was a noticeable evolution that needed to be addressed. What did I decide to do? Well, we re-rendered everything at a higher resolution (close to 50 animations over a two week period), re-did ALL the imagery at a higher quality and not only that, launched an e-commerce store dedicated in the field of woodworking including re-doing all our blueprints with an in-layed grid format. The results? Well, we found new streams of revenue, sales are up 300% and a number of new doors have opened up for us with this site. WoodMarvels.com looked good before, the blueprints where fine but now the site is fantastic and the guides we sell for the individual projects are incredible! How did this come about? Well, I was hiking up a mountain one day and realized that WoodMarvels.com needed to be Marvelous… and it’s getting there big time now! The site itself was a small project I undertook for the heck of it after I discovered I had some extra spare time and now it’s evolving into a mighty division within i3DS.

Finding problems before they find you

As my example illustrates, there was nothing really wrong with what WoodMarvels.com was like before but there was room for improvement. If there aren’t any problems with a business, then you are either blind or ignorant in my opinion… there are ALWAYS problems. These problems usually start out as small annoyances, maybe it’s that pump-jack that has a squeeky wheel then eventually leads to a big skid of computers crashing down on a concrete floor or that receptionist that never seems to show up at time which may lead to a customer going to a competitor. Who knows what problems there are… but I guarantee you one thing, there are problems everywhere just waiting to explode… your job, as the boss is to find them ASAP and deal with them in a timely manner. Set-up weekly or monthly meetings depending on the size of your organization looking for waste, have contests to find the best “optimization idea” within your company or even just an “open door policy” can uncover a number of things that should but haven’t caught your attention yet.

The Bottom Line

Problems are opportunities in disguise… find them!

Buzvia: WoodMarvels.com - Create Unique Memories