LegendaryLife.com Blog

There are 3 types of businesses out there, the “let’s be the best”, the “let’s make a profit” and then the one in the middle “let’s make it good enough”.

Let’s be the BEST!

These are the companies that innovate, profit is not their motivation, their own reputation to simply stand as a beacon of hope and impressiveness on the rest of the industry is what drives them. Companies that in my opinion fall into this category include the likes of Apple Computers, Home Depot, Rona, the Trump Organization, Cosco, Google, Virgin Group and if I may be so bashful, my own company… basically these companies don’t just impress you with their offerings – they blow you away!

To them, simply waking up in the morning isn’t enough, they are out to change the world… inspiration is their middle name and damn the consequences, they will achieve!

Let’s make a PROFIT

These companies have a plan to make money no matter what, their motivation is money – they don’t innovate unless there is profits in it, every action is dictated by one simple question – how much return will doing this give? There is nothing wrong with these kind of companies but they tend, in my opinion, grow at the expense of others, they are like a thick cloud of smog over a city. There is no humanity, just paper. Companies that fall under this category include the likes of Microsoft, Walmart, Banks, Altria, any alcohol company, Venture Capitalist and Mutual Funds… basically penny pinchers who spend way too much time looking at their bank accounts.

To them, they don’t get out of bed unless there is a profit to be made, they are out to help themselves acquire as much as possible.

Let’s make it “Good Enough”

I have no problem with the companies trying to leave a mark and those looking to make a profit but the middle ground to me, the most frustrating, are companies who try to make things just “good enough”. They don’t innovate, they copy – they try to make a profit but its usually underhanded, as a result they usually don’t last very long in the business world BUT they have incredible powers of re-incarnation. They might go under an entire year (or decade) under one name just to switch to another, bankruptcy is their middle name and ripping people off is their game. Companies that fall under this category are black market dealers of all kinds, the likes of Enron, Bre-X and Worldcom.

To them, they are going after who P. T. Barnum use to describe as “a sucker born everyday”.

Very important question

Now, if you are in business – under which category do you think you fall under? I sure hope its under the first or second as if you are the third, don’t expect to be in business very long
The Bottom Line

In my opinion, unless you are in business to innovate and/or make a profit – you shouldn’t bother opening your door.